Northern Ireland is packed with incredible experiences, spectacular views and unforgettable holiday gems. But it isn’t always on the top of everyone’s holiday to-do list. We set out to avoid all the typical diddly-eye tourism tropes, and instead focused on how holidays make you feel. That high-energy, pack-it-all in, pure rush of joy. With this cross-platform campaign, we prove just how epic and effortless a holiday in Northern Ireland can be. Pack your bags and let’s go.